Case studies

How Vónin Caught More (digital) Fish in the Net

Client: Vónin
Period: 2021-2023
Tools: Linkedin, Meta, Hubspot, Google

Marketing Strategy and CRM Implementation for Vónin

Since 1969, Vónin has specialized in developing and producing high-quality fishing gear for vessels and aquaculture equipment for fish farming, among other industries.

Vónin is strongly committed to quality, innovation, and sustainability and currently operates in Scandinavia, Northern Europe, the United Kingdom, and North America.

Stage 1

Busy Schedule

Vónin wanted to increase its online presence through paid ads on Meta, Google, and LinkedIn to reach more potential customers. However, with a tight schedule and diverse responsibilities, Vónin had limited time to plan and execute a long-term digital strategy.

Additionally, Vónin’s customers have varying needs. To address this, we designed and implemented a multi-step marketing strategy, allowing us to target communication effectively and engage the audience by segmenting it into different groups.

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Increase of website visits

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Year-over-Year Increase in Visitors to Product Pages

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Price per click
Stage 2

Streamlining Marketing and Sales Processes

The goal of the campaign was not only to ensure ongoing marketing, increased visibility, and more traffic to Vónin’s website but also to generate more concrete sales leads. The efforts resulted in more leads and conversions, such as sign-ups for product presentations on the website or completed contact forms from potential customers.

However, with these collected leads, we encountered a new challenge: a lack of insight into the B2B customer journey. Vónin was unable to clearly link their marketing and sales efforts.

We closed this gap by implementing HubSpot’s CRM system. After providing thorough training in HubSpot, Vónin can now independently connect marketing, sales, and customer satisfaction, ensuring a more efficient and data-driven approach.

A Result of Relevant Exposures

Through lead ads on Meta, we enabled Vónin’s target audience to visit their website without leaving the Meta platforms. This resulted in low cost per lead, with leads being transferred directly to Vónin’s new CRM system.

Bogi Nón Marketing Manager, Vónin

We are particularly excited about the CRM implementation. Having all our marketing and sales-related data gathered on one platform makes it much easier to gain insights into our efforts. We are very satisfied with Brúsá’s work. We have wanted to implement paid advertising and a CRM system for some time but simply hadn’t prioritized it. Brúsá manages these projects well, which gives me fewer things to worry about."

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