How to Get the Most Out of Google Ads

Why do some companies achieve better results on Google than others? In most cases, it comes down to tracking. A better tracking setup not only improves results but also provides greater insights into user behavior.

Tracking is the foundation for increasing sales. Without proper tracking, it’s like sailing to Flemish Cap without a compass—you might eventually reach your destination, but it will take significantly longer.

Why Tracking in Google Ads Matters

Tracking in Google Ads is crucial for measuring and optimizing your campaigns. It enables you to make data-driven decisions rather than guessing what works and what doesn’t.

But which tools can help with this?

Google Tag Manager

Google Tag Manager (GTM) is a powerful tool that manages all tracking codes (tags) on your website, eliminating the need to modify your site’s actual code.

With GTM, you can add, remove, or update tracking tags like Google Analytics or Facebook Pixel without directly editing the website’s code. It also allows for advanced tracking, such as monitoring when users add items to their cart or visit specific pages.

How to Get Started with Google Tag Manager
Create a GTM account and set up a container for your website. This container will hold all your tracking tags.
Copy the GTM code and paste it onto every page of your website. You only need to do this once.
Set up triggers, which determine when your tags activate—for example, when users click a button, view a page, or submit a form.
Other Key Tracking Features
Several additional tools can further improve your tracking setup, including:

Google Consent Mode V2 – Ensures compliance with privacy regulations while still collecting valuable data.
Server-Side Tracking – Provides more accurate tracking and improves data privacy.
Enhanced Conversions – Allows for better conversion tracking, especially for online purchases and lead generation.
Maximizing ROI on International B2C Campaigns
If your business operates in a B2C market and has an international audience, we strongly recommend reviewing these tracking options to ensure you get the most out of your ad budget.

Feel free to contact us if you have any questions—we’d be happy to explain how to optimize your tracking setup for better results.