Mobile Phones have a major impact on our purchasing behaviour

Many Faroese retailers have likely experienced a customer walking into the store, showing their phone, and saying: “I’d like this product. Do you have it in stock?”

Online sales continue to grow as a share of total retail sales—some estimates suggest that 25-35% of total sales now happen online. However, a strong retail strategy acknowledges that customers engage across multiple channels. This approach is known as omnichannel retailing or hybrid shopping (if you’d like to look it up further).

Often, customers research and compare products online before visiting a physical store to make a purchase. Other times, they come to the store to see and try products, only to later search online for better prices—or go home to think about it before ordering online later.

This means we’re not just moving from offline to online—the flow goes both ways. That’s why large, established retail chains have expanded their online presence, while companies like Amazon have started opening physical stores, showrooms, and other face-to-face customer experiences.

Personalized In-Store Experiences Matter
A NetSuite study found that 42% of consumers—and 63% of Millennials—are willing to pay more for a product if they receive a personalized in-store experience.

Want to Learn More?
If you’re interested in mobile commerce, check out this article.

Need advice? Feel free to contact us at info@brusa.io.