Mobile Phones Have a Major Impact on Our Purchasing Behavior

“Mobile devices will influence more than 40% of in-store sales by 2022” 

Many Faroese retailers have likely experienced a customer walking into the store, showing their phone, and saying:
“I’d like this product. Do you have it in stock?”

Online sales are steadily increasing as a percentage of total retail sales—some estimates suggest that 25-35% of total sales now happen online. However, a strong retail strategy acknowledges that customers engage across multiple channels. This approach is known as omnichannel retailing or hybrid shopping (if you want to research it further).

Often, customers search and compare products online before visiting a physical store to complete their purchase. Other times, they browse in-store to see and test products, only to later search online for better prices—or go home to think about it before placing an order online.

This means the shift is not just from offline to online—the flow goes both ways. That’s why large, established retail chains have expanded their digital presence, while companies like Amazon have opened physical stores, showrooms, and other face-to-face shopping experiences.

A NetSuite study found that 42% of consumers—and 63% of Millennials—are willing to pay more for a product if they receive a personalized in-store experience.

Want to learn more about mobile commerce? Check out this article.